At Base Creative, we’ve recently started using Fireflies.ai which records, transcribes and summarises video calls. Many of our team have used a transcription service for the past couple of years because they allow us to give clients our full attention without worrying about whether we’re taking all the relevant notes. The summary feature is a…

At lunch this week I found myself recommending “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout to a client. It was first published in 1993, and I first read it back in 2005 when it was recommended to me by serial entrepreneur and all round great guy Yin Chien Yeap, who…

Are annual reviews unhelpful and outdated? What’s needed is more frequent and ongoing feedback to help employees develop and stay engaged in their work.